Brand Story
SINCE 1979
FION (Asia Pacific) Limited, founded in 1979, specializes in the design, development, production, wholesale, and retail of high-quality and fashionable leatherwear. Our core business is trading our brand “FION", a fashion and premium leatherwear brand of lady handbags.
FION Value
DESIGN
FION is focusing on giving a high-quality lifestyle to ladies.
FION gets its inspiration from different fashions and arts and provides diversified designs to bring the spirit of art to ladies’ lives.
CRAFTS
FION embodies great persistence in traditional artistry. Inheriting world-class handcraft skills. FION aims to become one of the most highly regarded premium leatherware brands in the world.
QUALITY
FION "The way you are” advocated women should have their own fashion advocate, adhere to the quality request, to know the quality life of modern women's unique fashion taste, convey the new age women pursuit the lifestyle about self and personality.
1980s
In the early 1980s, FION began to enter the Japanese market and became very popular in this market that pays attention to brand quality and fashion trends, and the quality and design style of the products have been recognized again. Since then, FION's product design has not only retained the noble and luxurious design elements of Europe but also integrated the elements that oriental women love, creating a unique design style combining East and West. The raw materials of the products have also been introduced from a single European country and changed to be dominated by Europe and Japan, ensuring the abundance of raw materials. Since then, FION has successively entered Macau, Taiwan, Singapore, Malaysia and Indonesia, and other regions.
Japan
Singapore
Malaysia
Indonesia
[QIAO craft workshop]
FION established the [QIAO craft workshop] in the early 1980s and hired dozens of leather handbag craftsmen who have worked for more than 20 years in the handbag manufacturing industry, which ensures the extremely high craftsmanship of FION's handbags.
1990s
In the 1990s, FION began to enter the Chinese mainland market. Years of product design accumulation gave FION a unique advantage in China's fashion soil. The favor of beauty-loving women made FION grow rapidly in mainland China. Today FION's footprint has spread all over the world, with nearly 400 sales outlets around the world.
For more than 30 years, FION's professional design team has been adhering to the pursuit of tradition, craftsmanship, and quality, and is committed to bringing together the world's fashion trends, and integrating the design concept of "true self-interpretation" into products. FION advocates that women should have their own fashion ideas, adhere to quality requirements and give contemporary women who understand quality life a unique fashion taste. Just like the basic spirit of FION's "The Way You Are", it conveys the life attitude of women in the new era of pursuing self and individuality.
Elegant, simple, and exquisitely crafted, FION fully expresses the chic and independent side of urban women. The excellent design team has also injected vitality into FION. Dozens of material craftsmen who have been in the industry for more than 10 years have provided material guarantees for FION. Designers from all over Europe at the forefront of fashion continue to innovate and add fashion elements to FION.A variety of new series is born every season. The unique design of each new series expresses the self-individuality of new women and meets their needs in different social occasions.
Fion Co-branding with Artists
FION has been cooperating with artists in different fields around the world since 2016, adding art to the core spirit and original design of the brand, and shaping our new aesthetics
FION x Jayde Fish
Gucci illustrator Jayde Fish, Jayde has been floating in the fashion ether for years, producing cutesy illustrations of human-looking animal and cacti for the likes of Vanity Fair and Anthropologie —characters were so loved that they became Facebook stickers. Her work for Gucci however, bears a harder, more mystical edge.
FION x Lisa Pappon
Lisa Pappon is a ceramic artist, whose artistic production is connected to the world of street art. Lisa Pappon is known for having made ceramic sculptures in the shape of apples for BULL&STEIN. The apple has fascinated man since the beginning of time. From the Garden of Eden, via cartoons, it has left its mark in many diverse and varied meanings, resulting in the codes and customs of a society. A symbol of the Earth, of life, of fertility, of sin, temptation, greed… This fruit is reintroduced into the public space using work that is semi-architectural. A sculpture is dependent on the place, and communicates with it. The interaction of the work with its habitat is essential for Lisa Pappon, which fits well with the requirements of urban art.
After more than 40 years of accumulation, FION not only continued to inherit the rhombus line and puppet qualitative craftsmanship but also cooperated with Taiwanese fabric suppliers in research and development. After three years, oil paintings of woven fabrics were born. In 2020, the oil painting series was officially released.
WORLD-FAMOUS
PAINTING ART INSPIRED
Oil painting series
collection
Monet's artistic aesthetics
Extremely high quality handcraft
Independent Developed Innovative Material
Environment Friendly,Sustainable
Fion X IP from Universal Pictures
FION is committed to further strengthening the brand image of young fashion and artistic life. FION teamed up with the world-renowned IP :Minions from the universal film, Jurassic, The Secret Love, Garfield, and the British Museum to launch more products and services for users. Users bring interesting visual feasts.
Minions bags are loved by many customers.
Minions Nano bags
Minions Midi Backpack
FION opens a new chapter of oriental connotation, exploring the poetic and charming of women. The beauty of Eastern art, combined with ingenuity and inheritance skills, is integrated into the design of handbags. Fantasy East, floating life is like a dream, in 2022, FION will take you into the realm of the East and start a life of painting.
SINCE 1979
FION (Asia Pacific) Limited, founded in 1979, specializes in the design, development, production, wholesale, and retail of high-quality and fashionable leatherwear. Our core business is trading our brand “FION", a fashion and premium leatherwear brand of lady handbags.
FION Value
DESIGN
FION is focusing on giving a high-quality lifestyle to ladies.
FION gets its inspiration from different fashions and arts and provides diversified designs to bring the spirit of art to ladies’ lives.
CRAFTS
FION embodies great persistence in traditional artistry. Inheriting world-class handcraft skills. FION aims to become one of the most highly regarded premium leatherware brands in the world.
QUALITY
FION "The way you are” advocated women should have their own fashion advocate, adhere to the quality request, to know the quality life of modern women's unique fashion taste, convey the new age women pursuit the lifestyle about self and personality.
1980s
In the early 1980s, FION began to enter the Japanese market and became very popular in this market that pays attention to brand quality and fashion trends, and the quality and design style of the products have been recognized again. Since then, FION's product design has not only retained the noble and luxurious design elements of Europe but also integrated the elements that oriental women love, creating a unique design style combining East and West. The raw materials of the products have also been introduced from a single European country and changed to be dominated by Europe and Japan, ensuring the abundance of raw materials. Since then, FION has successively entered Macau, Taiwan, Singapore, Malaysia and Indonesia, and other regions.
Japan
Singapore
Malaysia
Indonesia
[QIAO craft workshop]
FION established the [QIAO craft workshop] in the early 1980s and hired dozens of leather handbag craftsmen who have worked for more than 20 years in the handbag manufacturing industry, which ensures the extremely high craftsmanship of FION's handbags.
1990s
In the 1990s, FION began to enter the Chinese mainland market. Years of product design accumulation gave FION a unique advantage in China's fashion soil. The favor of beauty-loving women made FION grow rapidly in mainland China. Today FION's footprint has spread all over the world, with nearly 400 sales outlets around the world.
For more than 30 years, FION's professional design team has been adhering to the pursuit of tradition, craftsmanship, and quality, and is committed to bringing together the world's fashion trends, and integrating the design concept of "true self-interpretation" into products. FION advocates that women should have their own fashion ideas, adhere to quality requirements and give contemporary women who understand quality life a unique fashion taste. Just like the basic spirit of FION's "The Way You Are", it conveys the life attitude of women in the new era of pursuing self and individuality.
Elegant, simple, and exquisitely crafted, FION fully expresses the chic and independent side of urban women. The excellent design team has also injected vitality into FION. Dozens of material craftsmen who have been in the industry for more than 10 years have provided material guarantees for FION. Designers from all over Europe at the forefront of fashion continue to innovate and add fashion elements to FION.A variety of new series is born every season. The unique design of each new series expresses the self-individuality of new women and meets their needs in different social occasions.
Fion Co-branding with Artists
FION has been cooperating with artists in different fields around the world since 2016, adding art to the core spirit and original design of the brand, and shaping our new aesthetics
FION x Jayde Fish
Gucci illustrator Jayde Fish, Jayde has been floating in the fashion ether for years, producing cutesy illustrations of human-looking animal and cacti for the likes of Vanity Fair and Anthropologie —characters were so loved that they became Facebook stickers. Her work for Gucci however, bears a harder, more mystical edge.
FION x Lisa Pappon
Lisa Pappon is a ceramic artist, whose artistic production is connected to the world of street art. Lisa Pappon is known for having made ceramic sculptures in the shape of apples for BULL&STEIN. The apple has fascinated man since the beginning of time. From the Garden of Eden, via cartoons, it has left its mark in many diverse and varied meanings, resulting in the codes and customs of a society. A symbol of the Earth, of life, of fertility, of sin, temptation, greed… This fruit is reintroduced into the public space using work that is semi-architectural. A sculpture is dependent on the place, and communicates with it. The interaction of the work with its habitat is essential for Lisa Pappon, which fits well with the requirements of urban art.
After more than 40 years of accumulation, FION not only continued to inherit the rhombus line and puppet qualitative craftsmanship but also cooperated with Taiwanese fabric suppliers in research and development. After three years, oil paintings of woven fabrics were born. In 2020, the oil painting series was officially released.
WORLD-FAMOUS
PAINTING ART INSPIRED
Oil painting series
collection
Monet's artistic aesthetics
Extremely high quality handcraft
Independent Developed Innovative Material
Environment Friendly,Sustainable
Fion X IP from Universal Pictures
FION is committed to further strengthening the brand image of young fashion and artistic life. FION teamed up with the world-renowned IP :Minions from the universal film, Jurassic, The Secret Love, Garfield, and the British Museum to launch more products and services for users. Users bring interesting visual feasts.
Minions bags are loved by many customers.
Minions Nano bags
Minions Midi Backpack
FION opens a new chapter of oriental connotation, exploring the poetic and charming of women. The beauty of Eastern art, combined with ingenuity and inheritance skills, is integrated into the design of handbags. Fantasy East, floating life is like a dream, in 2022, FION will take you into the realm of the East and start a life of painting.
